These ads don't add up (Part 1)

And now about a few recent TV ads that have left me non-plussed:

For the first time in my life, I saw a Wipro ad – selling some kind of energy efficient lights. Wonder if promoting this non-IT business is part of its hedging strategy now aka Satyam ;-)

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Can someone please explain to me what Tata Capital is trying to convey through its advertisement? Puzzled, but too lazy to flip through the channels to catch it? Let me tell you the plot.

We see a pair of little girls pottering about in the house when they chance upon a coin. They dash to the neighborhood vendor selling flavored ice (barf ka gola) but the vendor takes one look at the coin and gives it back – it’s apparently an old coin. Disappointed, the girls walk back when an older boy smiles and asks them to show him the coin. He asks them to wait for a while and visits an antique shop. The next frame shows us the kid handing out flavored ice to the girls and urging them to enjoy it.

The superb execution of this ad makes me watch it every time it’s aired. But I have some questions: was the antique coin worth only two scoops of flavored ice? If not, what happened to the rest of the money? Did the boy get a raw deal from the antique shop or did he pocket all the rest of it as his “management fees”? :-) In either case, this ad might make the targeted audience think twice before entrusting their hard-earned money with Tata Capital.

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The lesser said about the Kotex Slimz ad the better. They seem to have got all the wrong things together – right from the shoddy concept till the shoddy execution!