Have you read the article on the Outlook Money panel discussion of Indian Insurance industry experts? It was pretty interesting. I felt that they nailed down the problems plaguing the industry pretty well. When the subject of product innovation came up, there was mention of products such as gender specific insurance (I would personally love to have an insurance plan that exclusively caters to women) and Dental Insurance (need of the hour, no doubt about it). Their solution on the problem of inflated hospital bills also seemed bang on the target. But at the end of it all, the million-dollar question still remains unanswered - "Who will bell the cat?" :-(