The other ad that’s driving me up the walls these days is that of Reliance BigTV. There were other ways of driving home the “Big” aspect of their offering. The fat vegetable vendor who topples the vehicles in her path by just screaming like a banshee is plain over-the-top in the noisy Indian streets. And I really thought that the fat king disintegrated in million pieces as he landed on ground before I realized that he used his bulk to bring up water for his thirsty citizens. :-)