The ad that makes me reach for the remote (to turn off the 'mute' button) every time it is aired is one by the Set Max 2 channel. It features a senior citizen couple - the wife is shelling peas and humming a Golden Era song -हमने देखी  है. The room is dark because there is no electricity at the moment. Just when the husband is listening appreciatively, the electricity supply is restored, the lights come up and the wife stops her humming. You will have to watch the ad to know what happens next. Hats off to the person who conceived it!

And there are two ads that make me want to pull out my hair even though the mute button is ON. One is the Limca ad starring Kareena Kapoor. The Golden Era song - सर जो तेरा चकराये - has been mangled cruelly to provide background score. And the lady who sings it should be banned from ever singing again! It's an audio-visual nightmare. And that's putting it mildly.

The other ad is Kurkure's - the one starring Boman Irani.  'Yuck' is the only word that comes to my mind :-(