It was heartening to read that the number of visitors to Gir have increased noticeably. (It's roaring biz for Gir, courtesy Big B). Of course, we cannot rule out the possibility that this traffic could well be the result of Diwali holidays. But even if celebrity endorsement has a tiny part to play in this, then this model should be replicated for major tourist spots in India - not just for increasing the visitors but also for encouraging people to take a more active part in preserving our heritage. How about getting Sachin Tendulkar asking people to visit and help conserve important (but often ignored) jewels in Maharashtra?