The latest print ad by Paharpur Cooling Towers Ltd. has me flummoxed. It goes like this:

Ever felt cold at an airport?

You can probably blame it on us!

So what are they saying? That their ACs are going to make you feel as if you have landed in Alaska? Who in their right mind would buy from them?

Though I am not from advertizing world, let me take a shot at rewording this. How about this one?

Ever felt refreshingly cool at an airport?

Look out for the Paharpur Cooling Tower!