Trust the banks to come up with ads calculated to tug at your heartstrings. The latest in the series of such cute-as-a-button ads is from Union Bank.

A little girl with an angelic face comes crying into the room of her elder brother. The reason – she has just lost a tooth. Her brother drops the work he is doing to tell her that she is lucky to have lost a tooth. When she stops crying – eyes wide with wonder – he explains that if planted it will give her a tooth of gold.

Then we see the child stopping in a school yard as she spots a tooth lying about on the ground next to two kids locked in a fight. She picks it up and deposits it in a box. Next she invades a set of dentures soaking in a bowl of water. Even the skeleton in the classroom doesn’t escape her attention.

Her brother sees her planting the whole set in the ground and asks her why she is doing it. Watch the ad to listen to what she says to him!

A cute ad that gels well with its tagline - “Your dreams are not yours alone” :-)