I like the new Pepsi ad – especially when they advise the guy in plaster not to run after speeding vehicles for one Coke bottle and instead to switch to Pepsi which is available everywhere. :-)Damn smart on the part of the Pepsi guys to spoof the Coke ad to sell their own product! But I have always been a Coke fan – Pepsi is tad too sweet for my taste. So I am hoping that the Coke team will come up with an even smarter rejoinder.

And I like the ad by Jeevansathi as well. It’s free of the usual clutter of smiling cheerful bride and groom and happier faces of the parents and relatives. It’s a smart take on the age-old complaint of the male fraternity that we women cannot keep a secret. As a woman, I say “Bah! What rubbish” to this cliché but that doesn’t stop me from admiring this ad. I agree that “searching for a bride/groom without letting the whole world and your friendly neighborhood aunt know about it” is not the USP of Jeevansathi. Scores of other matrimonial sites are doing the same, in fact, that’s the cornerstone of such sites. However, this fresh idea and more importantly, what they call its “execution” in the ad is, I feel well-done.

I have seen the ad by Godrej - in which a school principal decides to get rid of the formality in his attire one fine day and walks across the campus to the admiring glances of his students – scores of times. In fact, whenever this ad is aired, I make it a point to bring the TV out of its Mute mode. I just want to know what this ad is all about. I must admit though that despite watching it many times I am yet to figure out what Godrej is trying to convey through it. :-(

Another ad that comes across as a whiff of fresh air (Pun intended!) is that of Air Wick. It uses cute animations of animals like squirrel/chipmunk and octopus (who is pink colored, God knows why!) to drive home their point (and product!).