I have watched the ad a number of times - enough to probably qualify for an entry into the Limca Book Of Records for watching an ad maximum number of times. And yet, I am unable to figure out the relation between Deepika Padukone's neck and the fact that the price is mentioned on the neck of every Coca Cola bottle. I am also unable to fathom why this placement of a price tag should be a cause for celebration among the consumers. Are we supposed to be glad that Coke isn't taking us for a ride on the price front, in addition to selling us a carbonated drink with lots of sugar?

And then there is the Maazaa ad by Parineeti Chopra that has robbed me of the pleasure of watching 'Golden Era with Annu Kapoor'. Every ad break has her invading the screen with dumb looks at heaps of mangoes, a machine I have no intention of finding out the purpose of and a final guzzling of the mango drink with an insane expression as if her life depends on it. I suspect that the reason my enthusiasm for mangoes has gone down this season precisely because of this inane ad.

Finally, an ad that makes me laugh every time it is aired on FM channels. A teacher asks a parent why his child is displaying signs of decreased attention span. The dad replies that his son is passionate about tennis but the only tennis teaching academy is far from their home. So the child is exhausted by the time he is back home. He also explains that while he doesn't want the child to lose on the academic front, he is also keen to let him follow his passion. Then the dad asks the teacher if she can think of any way to resolve this. And the teacher casually asks him 'Then why don't you shift to Nirmal Colosseum Kalyan?' as if this were the easiest thing in the world. :-)