Jaggu Jaundice

Danny Diarrhea

Tatya Typhoid

If you think these are names of characters from some gangster movie, think again. These characters are part of the ads by Domex, the toilet cleaning product. I agree, the rest of the ad, though effectively depicting what exactly the product is all about, is rather unappetizing. It shows assorted germs leaping out of an Indian toilet straight on to the towels or tooth brushes of hapless unsuspecting human beings. One can’t, of course, rule out the shock value - makes you almost dash to the nearest store selling the product.

I, however, have taken a liking to the imaginatively titled characters. I hope there are more of them in the offing.