The ad is a collage of events – which don’t have much to do with the product being sold.

- A group is sitting for indefinite hunger strike when a political leader offers a bottle of water to a frail old lady sitting in the front.

- A newcomer is sitting alone to eat in one corner of the office canteen when he is joined by a group of colleagues who make him feel at home within minutes.

- A soldier standing guard near a house is startled when the window bursts open – only to find that someone is offering him water.

- A woman looks suspiciously at a young girl who is hugging her husband till he introduces the girl as his friend who smilingly hugs the wife too.

- And old man who finishes the marathon is cheered on by a crowd waiting at the finish line who hand him a water bottle.

The ad is for Kinley. As I said, these images don’t have much to do with the product being sold. But they reminded me of something that I came across while reading Paulo Coelho’s “The Devil and Miss Prym”:

A German philosopher once said “Even God has a hell; his love of mankind.”

And we aren’t making it any easier for Him – because the mankind is always at war with each other and with the very planet that it walks.

But it’s the little things like these that bring a piece of heaven – however tiny – in His hell. Let’s promise ourselves that we will do all that we can to give Him that. :-)