We don’t often get to see TV advertisements from banks. And that’s precisely the reason why the ad from IDBI bank comes as a whiff of fresh air soothing the jaded nerves of the harassed TV viewer.

We see 2 kids playing football in a clearing when the ball lands somewhere beyond. One of the kids who goes to retrieve it comes across an elephant. The elephant kicks the ball towards the kid who collects it and beats a hasty retreat. The camera lingers on the elephant for a bit.

In the next frame we again see the kids – school bags slung on backs – cautiously peering at the clearing. Satisfied that the pachyderm is not in sight they are about to start their play when one of them looks over the shoulder of the other kid. The other kid turns around to see the same elephant standing there – with a baby elephant in tow. The baby approaches the ball and starts playing with the kids. The tagline – Not just for the big boys. Point taken!

And hats off to the guy/gal who thought of this one! I have found myself lingering over the ad breaks to check if the ad airs – can’t get enough of the baby elephant with its big floppy ears. :-)