The new Domex ads on TV aren't fun to watch - at any time of the day. They are especially dreadful when you are chewing on a mouthful of dinner. All that brown stuff (animated! Thank God!) clinging to the sides of a toilet makes it difficult to swallow the food in front of you and keep whatever you have eaten from being thrown out. I seriously think they should have a warning before such ads are shown - 'Close your eyes if you are eating' - the way they show the statutory messages about cigarette smoking being injurious to health (I find it funny when these captions appear even before the cigarette does!)

I find their radio ads hugely entertaining though (maybe because I can't see the yellow stain that the ad talks about!). They are funny and yet the core message - that an unclean toilet is heaven for all sorts of germs - is not lost. Tatya Typhoid, Jaggu Jaundice and Danny Diarrhea simply rule!